978-0-87337-461-3 / 9780873374613

Starting & Running a Successful Newsletter or Magazine




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About the book:

Written by the co-founder of three of the most successful magazines of all time PC Magazine, PC World and Macworld, this practical, informative book discusses:

" raising start-up money " attracting the best help " choosing the right marketing strategies " creating a solid subscription base " building loyalty among readers and advertisers " competing effectively " publishing successfully on the Internet.

The book also includes an expanded resources chapter sprinkled with websites and software and publishing services.

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