978-0-8397-1280-0 / 9780839712800

Cabela's: World's Foremost Outfitter: A History


Publisher:Paul S. Eriksson



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About the book:

In 1961, Dick Cabelawith his wife, Mary, and his brother, Jimturned his kitchen table into the foundation of what would become one of the world's top outfitting companies. The origins of this successful business are traced from Dick's bout with polio to his deep love of fishing and hunting that would inspire him. From one small ad in the back of the Casper Tribune to an annual mailing of 60 million catalogs, Cabela's has served the needs of two generations of outdoor enthusiasts while remaining, at heart, a family business.

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