ISBN is

978-0-8230-7711-3 / 9780823077113

This Business of Music Marketing and Promotion (This Business of Music: Marketing & Promotion)

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Publisher:Billboard Books

Edition:Hardcover

Language:English

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About the book:

The maxim in the music industry has always been You cant make it on talent alone, and with This Business of Music Marketing & Promotion, you dont have to.

In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still applycreate a marketing plan, know your copyrights, be familiar with the laws of commercebut there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves.

This streamlined, reorganized, and updated edition features an all-new chapter (Twenty-Five Profile-Building Ideas to Use Right Now), which will help readers get a running start in the recording business. Theyll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources.

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