ISBN is

978-0-8144-7925-4 / 0814479251

Tough Calls: Selling Strategies to Win Over Your Most Difficult Customers

by Gordon, Josh

Publisher:AMACOM

Edition:Softcover

Language:English

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About the book:

"Tough Calls" shows salespeople how to effectively work with problem clients. The book clearly identifies 20 difficult personalities and gives readers specific selling strategies for each, including how to understand what not to do when selling to each personality type; persuade the client to buy by following proven approaches; close the sale, no matter how difficult the client; and more.

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