9780814478523 / 0814478522

Plain Style: Techniques for Simple, Concise, Emphatic Business Writing


3.50 avg rating2 ratings by GoodReads

Publisher:AMACOM, 1993



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About the book:

Simple, straightforward writing is convincing, saves time and prevents misunderstandings but can be hard to achieve. This guide suggests ways to think about writing that can simplify how writers to choose to express their ideas. It examines the reasons why many business people with good skills write long, complicated sentences - then helps them break the habit. The book offers 35 techniques for writing simply, concisely and with emphasis. Readers can learn how to: write with verbs instead of nouns; decide when to use passive versus active verbs; use modifiers correctly; keep equal ideas parallel; and use idiom. The author also discusses how to develop a practical vocabulary, and overcome problems many writers have with ordinary words.

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