ISBN is

978-0-8144-7390-0 / 0814473903

BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman

by Brown, Mary

Publisher:AMACOM

Edition:Hardcover

Language:English

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About the book:

Hardcover. Pub Date: 09 2006 Pages: 256 Publisher: McGraw-Hill Foreword by Paco UnderhillWomen. make the vast majority of purchasing Decisions in the United States. Spending trillions of dollars every year on everything from food and Clothing to Appliances CARS. vacations. real estate. and much more. One huge. affluent segment of that demographic wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964. these women represent a portion of the buying public no marketer can afford to ignore. With successful careers. investments made during the boom years. and inheritances from parents or husbands. they are more financially empowered than any ... Contents: Foreword by Paco Underhill xiiiAuthors' Note xviAcknowledgments xviiIntroduction: She's the Emerging Power Consumer 1CHAPTER ONE: She's the Sweet Spot - The New Demographic of Choice 9Contributi...

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