978-0-8144-7153-1 / 0814471536

Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

by Sant, Tom




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About the book:

This guide features winning strategies to the global business environment. It covers how to create a value proposition, understanding how customers make buying decisions, how to create a deliver a winning oral proposal, and the step to setting up a Proposal Center of Excellence.

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