978-0-8144-7063-3 / 0814470637

Artful Persuasion: How to Command Attention, Change Minds, and Influence People

by Mills, Harry




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Paperback. Pub Date: 2000 Pages: 300 Publisher: American Management Association There's really nothing mysterious about getting People to change their minds No special inborn gifts. No the subliminal tricks. Instead the best persuaders - Advertisers the SalesPeople. politicians. spin doctors - depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say yes. Jam-packed with fascinating case studies and surprising examples. this comprehensive. entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: * How the master persuaders - the Churchills. Lincolns. and Roosevelts - create powerful. memorable messages that convince people of their arguments' logic and rightness. * How successful persuaders exploit t...

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