978-0-8144-5030-7 / 081445030X

The Marketing Glossary: Key Terms, Concepts, and Applications

by Clemente, Mark N.




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About the book:

This lexicon of the ever-evolving language of marketing is a curcial tool for anyone who's serious about practicing or understanding effective marketing. Authoritative and up-to-the-minute, The Marketing Glossary is written by a marketer with broad experience, assisted by specialists in each marketing area. Covers all areas of marketing, including marketing management, advertising, direct marketing, sales management, research, public relations, and sales promotion. Over 1,400 key terms.

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