978-0-8144-0818-6 / 9780814408186

The Qualcomm Equation: How a Fledgling Telecom Company Forged a New Path to Big Profits and Market





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About the book:

How did a small, unknown company like Qualcomm manage to storm the wireless industry and grow into a multibillion dollar powerhouse in less than a decade? The Qualcomm Equation provides an in-depth look at Qualcomm's business model, as well as chronicling the exciting early history of the company. Readers will gain insight into the methods Qualcomm used to license a growing list of patents for profit, and learn from the key business strategies that enabled Qualcomm to leapfrog the competition.

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