ISBN is

978-0-8129-2466-4 / 9780812924664

Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool

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Publisher:Crown Business

Edition:Hardcover

Language:English

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About the book:

Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances. "A breakthrough."--Bestselling business author Ken Blanchard.

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