ISBN is

978-0-8118-0509-4 / 9780811805094

Japanese Modern: Graphic Design Between the Wars

by

Publisher:Chronicle Books

Edition:Softcover

Language:English

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About the book:

Published in 1996 by Chronicle Books in paperback, 132pp, ISBN 0811805093, this is a lovely full colour publication from front to back cover: with enticing visuals and a fascinating text; it is in fact the first book to examine an often ignored and overlooked period of graphic design. From the late 1920s to the mid-1930s, Japan was a burgeoning industrial state with a growing consumer culture that relied increasingly on commercial art to promote and sell its products. While adhering to its own distinctive artistic traditions, Japanese graphic design was nevertheless heavily influenced by Western styles, trends, and fashions - the most influential being art moderne, or art deco. Japanese graphic designers and art directors drew inspiration from Europe's master poster artists and typographers - particularly those in France and Germany. They also imported and assimilated elements of Bauhaus, constructivism, and futurism, and applied them to a variety of media, including posters, packages, brochures, advertisements and magazines. Art moderne is perhaps best illustrated in the scores of department store posters produced during this time, while hybrids are seen in the ubiquitous collections of period matchbox labels. Tracing the introduction of this Western-influenced style through its most compelling movements and leading practitioners, this strikingly illustrated book presents a scintillating look at modern Japanese graphic design. Contents: Preface; Introduction; Matchbox Covers; Trademarks; Posters; Western-Style Design Guides; Periodical Covers; Pamphlets and Ephemera; Typography; Credits; Bibliography; Endnotes

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