ISBN is

9780803990777 / 0803990774

The McDonaldization of Society: An Investigation Into the Changing Character of Contemporary Social Life

by

Publisher:Pine Forge Press, 1996

Edition:Softcover

Language:English

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About the book:

The fast-food business, most notably Mcdonal ds, revolutionised not only the restaurant business but also American society and ultimately, the world. Using the model of Mcdonalds, the author draws on the theories of Weber to produce a social critique. '

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