ISBN is

978-0-8039-3368-2 / 9780803933682

Persuasion: Theory and Research (Current Communication)

by

Publisher:SAGE Publications, Inc

Edition:Hardcover

Language:English

Prices INCLUDE standard shipping to United States
Show prices without shipping
Change shipping destination/currency
Shipping prices may be approximate. Please verify cost before checkout.

About the book:

This volume provides a clear, straightforward introduction to theory and research in persuasion, leaving instructors free to hand-pick non-text materials to satisfy ancillary aims. It includes a discussion of research concerning the production of persuasive messages, as well as the more traditional research on the study of message effects. The text also provides a careful, comprehensive and critical treatment of the relevant research literature including examination of primary as well as secondary and tertiary sources, consideration of a wide body of published research from diverse fields, attention to avoiding premature generalizations from limited research evidence, and a thorough treatment of relevant theoretical and methodological quest

Search under way...

Search complete.

Click on the price to find out more about a book.

New books: 1 - 25 of 26

   

Used books: 1 - 25 of 77