9780793106189 / 0793106184

Anatomy of a Business Plan: A Step-By-Step Guide to Starting Smart, Building the Business and Securing Your Company's Future (2nd Edition)


Publisher:Dearborn Trade Pub



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About the book:

With its clear and concise language, this book explains how to prepare an effective plan for starting up a new business. It offers a detailed discussion of the three major areas of business planning--organization, marketing, and finances--and shows how to bring all the necessary information together and keep it up-to-date. Includes a useful resource section and a glossary of key business terms.

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