ISBN is

978-0-7879-8037-5 / 9780787980375

The Source of Success: Five Enduring Principles at the Heart of Real Leadership

by

Publisher:Jossey-Bass

Edition:Softcover

Language:English

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About the book:

In The Source of Success, Peter Georgescu, former CEO of  the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in todays corporation: the relationship between the informed customer and the creative employeea relationship, he shows, that must be built with honesty and integrity. Georgescus vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves:

  • Creative capacity and the brand integrity that grows from it are an   organizations most important assets.
  • Enlightened leaders inspire creativity through understanding, cooperation, and respect.
  • Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.
  • Alignment is the critical concept for the twenty-first-century organization.
  • Great companies dont happen without leaders who have transformed themselves.

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