978-0-7679-0134-5 / 0767901347


by Schwartz, Evan I.




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About the book:

Evan Schwartz's Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web is destined to be a classic for Web commerce in the same way that Crossing the Chasm is for high-tech marketing. The author provides well-written and entertaining field notes on how businesses succeed on the Web. Schwartz illustrates his conclusions, which include such wise gems as: "Consumers must be compensated for disclosing information about themselves," with a witty style derived from his experience with both Wired and Business Week. The book's strengths are that it reads like the kind of book you'd bring on vacation and that it requires no technical knowledge of building a Web site. Anyone who wants to do business on the Web will enjoy Webonomics. Add it to your library and it will pay for itself many times over.

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