ISBN is

978-0-7619-8637-9 / 9780761986379

Media/Society: Industries, Images, and Audiences

by

Publisher:SAGE Publications, Inc

Edition:Softcover

Language:English

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About the book:

The key theme of this textbook is the reciprocal interplay between media and society: media shapes society, and society shapes media; media creates individuals' reality, but individuals in turn shape the construction of the media.

Illustrated throughout with charts, graphs and photographs, Media//Society examines issues such as: the economics of the media industry; political influence on media; social inequality and media representation; media audiences and the construction of meaning; and the future of media in a changing global culture.

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