978-0-7619-3494-3 / 9780761934943

Creativity @ Work (Response Books)


Publisher:Sage Publications Pvt. Ltd



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About the book:

This interesting book discusses the concept of creativity and innovation in management. The author suggests that insightrather than datais the key ingredient for developing a different vision of where the business (or category, product, model, or brand) can go. Encouraging the manager to look beyond conventional wisdom, Creativity @ Work is fundamentally all about unlearning concepts. The author uses innovative scenario building to explain alternative approaches and change to managers. Meant for practical use, this book is structured like a workbook and contains numerous worksheets and tables, in addition to experiences and experiments drawn from real life.

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