ISBN is

978-0-7619-2221-6 / 9780761922216

A Guide to Empirical Research in Communication: Rules for Looking

by

Publisher:Sage Pubns

Edition:Hardcover

Language:English

Prices INCLUDE standard shipping to United States
Show prices without shipping
Change shipping destination/currency
Shipping prices may be approximate. Please verify cost before checkout.

About the book:

In the social sciences, just as in everyday life, individuals develop theories or explanations about the way the world is and then look to see if the world is in fact as they had supposed it to be. For researchers to have credibility, they must turn to social science research methods, which are the rules of the game of "looking." By adhering to these rules, researchers can be sure that they have developed the clearest picture of their subjects and that their conclusions will be reliable and valid. Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser explains difficult scientific and statistical concepts in simple straightforward manner and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research, and content analysis. The examples presented will cause students to think about how research methods are applied to real-life situations. The author's easy writing style lends both interest and clarity to this introductory communication text.

Search under way...

Search complete.

Click on the price to find out more about a book.

New books: 1 - 2 of 2