ISBN is

978-0-7619-2044-1 / 9780761920441

Moderating Focus Groups: A Practical Guide for Group Facilitation

by

Publisher:SAGE Publications, Inc

Edition:Softcover

Language:English

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About the book:

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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