9780753505694 / 075350569X

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About the book:

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.   "My business is growing and profitable but how come it is always short of cash?", "Is it true that I could need nearly half my annual turnover just to fund my debtors and stock - and why?" In The Bottom Line, the answers to these and other frequently asked questions are provided in short, easy to read and understandable sections. These are also followed by case studies, giving short insights into what other businesses have done and why it worked for them. The book covers topics such as: understanding financial statements, financial analysis and control, break even analysis, profit improvement, securing the right type of funding, and buying and selling a business. For those running or managing a business, it is invaluable in helping you find the answers you need to today's questions and gain the level of understanding of finance that you need to avoid problems in the fututre.

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