9780753505281 / 0753505282

Do Something Different: Proven Marketing Techniques to Transform Your Business (Virgin business guides)


3.50 avg rating12 ratings by GoodReads

Publisher:Virgin Publishing, 2001



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About the book:

This volume, built around 100 case studies, contains advice on how to take charge of your situation and create your own alternaitves. It offers examples of entrepreneurs who took a sideways look at the market and their competitors, and decided to branch out and do something a little bit surprising. As a result they made their products and their companies stand out among the competition.

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