978-0-7494-4129-6 / 9780749441296

Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion


Publisher:Kogan Page Business Books



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About the book:

Living the Brand Shows how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This book talks about how organisations can empower their employees to create 'brand champions'. It also examines the nature of branding and why people have become such important definers of the brand.

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