978-0-7494-3604-9 / 9780749436049

Successful Global Account Management: Key Strategies and Tools for Managing Global Customers


Publisher:Kogan Page



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About the book:

While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?

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