ISBN is

978-0-7494-3578-3 / 074943578X

Scoring Points: How Tesco is Winning Customer Loyalty

by Humby, Clive

Publisher:Kogan Page Business Books

Edition:Hardcover

Language:English

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About the book:

* 10 million shoppers in Britain are active members of Tesco Clubcard, the world's most successful retail loyalty scheme

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