978-0-7494-2447-3 / 9780749424473

Sales Promotion: How to Create and Implement Campaigns That Really Work (Sales & Marketing Series)


Publisher:Kogan Page



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About the book:

This is an account of the tried-and-tested methods that companies use to stay ahead in sales promotion. It details the offers that win new customers and keep existing customers buying, as well as giving practical advice on the topic of sales promotion.

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