978-0-7494-1988-2 / 9780749419882

Packaging as an Effective Marketing Tool


Publisher:Kogan Page Ltd



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About the book:

This text is aimed at anyone working on an existing or new product, or venturing into new markets. It shows how to direct the focus of packaging design to improve design and cut costs, achieve a balance between costs and sales performance and think through options prior to, and during, design.

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