ISBN is

978-0-7494-1436-8 / 9780749414368

Corporate reputations: Strategies for developing the corporate brand

by

Publisher:Kogan Page

Edition:Hardcover

Language:English

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About the book:

Explains how to measure, shape and refine a corporation's image and reputation. The approach described in this text includes analysis of corporate identity, brand images, corporate strategies and organizational structure. Case studies are used throughout to demonstrate successful practice.

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