ISBN is

978-0-7432-3763-5 / 0743237633

Partnerships for Profit: Structuring and Managing Strategic Alliances

by Lewis, Jordan D.

Publisher:Free Press

Edition:Softcover

Language:English

Prices INCLUDE standard shipping to United States
Show prices without shipping
Change shipping destination
Shipping prices may be approximate. Please verify cost before checkout.

About the book:

The text provides the first full-scale analysis of the burgeoning joint venture phenomenon. In the last two decades, throughout the world, companies have turned to co-ordinating their efforts, resources and expertise to gain access to new technologies and new markets. For the first time, "Partnerships for Profit" provides the practical guidelines for designing and implementing successful alliances. Building on the experiences, from the late sixties to the present, of numerous American, Asian, and European firms, Lewis prescribes the steps to take and pitfalls to avoid in structuring and managing a strategic alliance, and he highlights the basic ingredients that - regardless of nationality, industry, or purpose - successful alliances require in order to succeed. The author, Jordan Lewis, is a nationally known expert and consultant on the marketing of technology and a former lecturer at the Wharton School.

Search under way...

Search complete.

Click on the price to find out more about a book.

New books: 1 - 25 of 56

   

Used books: 1 - 25 of 62