978-0-7418-2402-8 / 9780741824028

Executive Report on Strategies in Switzerland 2000


Publisher:Icon Group Intl Inc



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About the book:

Switzerland has recently come to the attention to global strategic planners. This report puts these executives on the fast track. Ten chapters provide: an overview of how to strategically access this important market, a discussion on economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Ample statistical benchmarks and comparative graphs are given.

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