9780738205021 / 0738205028 How To Profit From The New Dna Of Business


Publisher:Basic Books



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About the book:

Michael Cunningham believes online alliances are one of the most effective tools for developing the power and leverage needed to prosper in today's business world. An avid practitioner of such arrangements in his own Harvard Computing Group consulting firm, Cunningham presents a strong argument for these affiliations, along with a comprehensive guide to their creation in "Today, it is no longer possible for firms to do it all alone," he writes. "Whether it is hardware for a computer system, a hosting service to provide e-commerce capabilities, or a distribution partner that will sell and service products, partners are essential." Showing precisely why these associations are particularly potent in areas like sales, finance, and distribution, Cunningham details the steps involved in their formation and implementation, beginning with the partnership he considers most essential: the one that must be forged between organizations and their employees before any of these others can even hope to succeed. Drawing upon winning coalitions created by B2B and B2C endeavors such as eBay, and Convistint, Cunningham then delves into everything from the technology involved to the contracts required. The result is a thorough examination aimed at those serious about finding innovative ways to improve their operations. --Howard Rothman

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