978-0-7356-1123-8 / 0735611238

Online Investing, Second Edition

by Markman, Jon D.

Publisher:Microsoft Press



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About the book:

Everyone's looking for a special-purpose guru of some stripe or other, and Jon Markman is one of the better ones when it comes to researching investments that suit your personality and goals. Markman is known for his MSN investing column, and Online Investing is a more formal record of his ideas about investment selection, and a collection of his favorite Internet resources for investors. The result is quite good, though he more than anything else endorses careful thought and research over impulse. He also presents point and counterpoint wherever possible, leaving the decisions to readers. There are even fewer guarantees in investing than in other parts of life, but this book will help you approach the market as an informed individual investor.

Markman takes a three-pronged approach to investing. He first explains how model portfolios work, and the alternative philosophies (momentum, growth, value, and so on) on which they can be based. Second, he shows you how to assemble and track your own models. And third, he explores more explicitly some of the investor resources on the Internet. This is more than a catalog: for example, Markman comments on the characteristics and long-term performance of a number of investment newsletters. It's obvious that he does his research. --David Wall

Topics covered: Strategies for developing a personalized approach to individual investing, with emphasis on building a model portfolio (based on technical or fundamental analysis of shares) and researching potential investments with the help of online resources.

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