9780716726180 / 0716726181

The Social Animal (A Series of Books in Psychology)


Publisher:W H Freeman & Co (Sd)



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About the book:

Winner of the American Psychological Association's National Media Award, this book provides an introduction to modern social psychology. It covers such diverse topics as conformity, sex, politics, war and scientific ethics. The author explains fundamental principles and their applications to everyday life. This 7th edition has beeen updated to include recent research results and topical examples of particular interest such as false memory, smoker's rights, the Los Angeles riots and US involvement in Somalia.

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