9780679740421 / 0679740422

Where the Suckers Moon: The Life and Death of an Advertising Campaign





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About the book:

Language:Chinese.Paperback. Pub Date: 1995-10-1 Pages: 345 Publisher: Random House Rothenberg chronicles the brief. turbulent marriage between arecession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars). capturing both the adworlds tantalizing gossip and the broader significance of itscreations. Simply the best book about advertising I have everread .-- Neil Postman (Technopoly).

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