ISBN is

978-0-658-00135-2 / 0658001353

The Product Manager's Handbook: The Complete Product Management Resource

by Gorchels, Linda

Publisher:McGraw-Hill

Edition:Hardcover

Language:English

Prices INCLUDE standard shipping to United States
Show prices without shipping
Change shipping destination
Shipping prices may be approximate. Please verify cost before checkout.

About the book:

The Product Manager's Handbook is the essential guide to successful product management in today's fast-changing business world. Product and brand managers, as well as upper-level sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager's role in both traditional, hierarchical organizations as well as in newer horizontal, team-driven decision-making structures.

What is a product manager? The overall responsibility of a product manager is to integrate the various segments of a business into a strategically focused whole, maximizing the value of a product by coordinating the production of an offering with an understanding of market needs. A product manager must oversee all aspects of a product or service line in order to create and deliver superior customer satisfaction while simultaneously providing long-term value for the company.

The Product Manager's Handbook covers all of these topics in a convenient, easy-to-follow presentation that includes:

  • Hands-on charts for managing every key step, from concept to completion
  • Practical checklists for evaluating progress at every critical stage
  • Brief profiles in every chapter of specific product management roles, functions, and issues
  • Real-world cases illustrating the challenges of product management in action

This thoroughly revised and updated second edition fully integrates the Internet and other digital technologies into the product manager's arsenal of tools. The book includes all new information on what it takes to be a successful product manager. It explains the product manager's role in the planning process (including strategic and operational planning), how to evaluate product portfolios, how to propose and develop successful new products, and more.

The product manager is frequently the source of the entrepreneurial spirit and sense of innovation that drives a successful organization. Learn to make the most of your product management system with this indispensable reference guide.

Search under way...

Search complete.

Click on the price to find out more about a book.

New books: 1 - 25 of 31

   

Used books: 1 - 25 of 119