ISBN is

978-0-595-33586-2 / 9780595335862

Prices INCLUDE standard shipping to United States
Show prices without shipping
Change shipping destination/currency
Shipping prices may be approximate. Please verify cost before checkout.

About the book:

Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, its harder than ever for legitimate marketers to separate their emails from spam. Not anymore.

This first-of-its-kind book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to

  • Sell more products and services
  • Boost customer satisfaction and loyalty
  • Attract new customers to your products and services

Sign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. Its packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter and more.

Youll learn how to

  • Write and design great newsletters
  • Build and maintain responsive and targeted lists
  • Increase response to every email you send
  • Test and measure the effectiveness of your email program
  • Make sure your messages reach the inbox

Sign Me Up!

Search under way...

Search complete.

Click on the price to find out more about a book.

New books: 1 - 25 of 28

   

Used books: 1 - 25 of 58