978-0-538-85050-6 / 9780538850506

Consumption and Marketing: Macro Dimensions


Publisher:South-Western Pub



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About the book:

This text's collection of six essays on macro dimensions of consumption and marketing attempts to foster dialog between marketing researchers, who are immersed in consumption and marketing, and other social scientists, who look at these areas from some distance. As a result of its unique approach, this book will be a valuable text to researchers, teachers and students concerned with understanding consumption and marketing in their broader social contexts.

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