978-0-538-19450-1 / 9780538194501

Marketing: An Introduction/S45


Publisher:South-Western Pub



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About the book:

From the preface: "New products and services are appearing in the marketplace every day. Indeed, many of the items that we use in our daily lives -- improved food products, microcomputers, and synthetic fabrics, for example -- were not available ten or fifteen years ago. In addition to acquiring numerous consumer conveniences, the overall standard of living in the United States has continued to rise. Marketing deserves a large measure of credit for these decades of economic progress."

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