ISBN is

9780534647186 / 0534647189

Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)

by

Publisher:Cengage Learning

Edition:Softcover

Language:English

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About the book:

MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.

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