ISBN is

978-0-495-00356-4 / 0495003565

The Basics of Media Research

by Scheufele, Dietram A.

Publisher:Wadsworth Publishing

Edition:Softcover

Language:English

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About the book:

THE BASICS OF MEDIA RESEARCH provides an applied approach to research in mass communication with contemporary examples from media and market research and expanded coverage of focus groups and online methods of data collection.

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