9780471818274 / 0471818275

Marketing Your Consulting and Professional Services


Publisher:John Wiley & Sons Inc



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About the book:

This is a step-by-step guide to marketing consulting and professional services. It focuses on the "client-centered" approach in which consultants target the smallest number of clients and markets in order to produce the largest amount of profitable revenue. This plan represents proven results during the past 14 years in such fields as engineering, accounting, architecture, law, advertising, medicine, consulting and public relations.

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