ISBN is

978-0-471-67925-7 / 0471679259

The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM

by Maney, Kevin

Publisher:Wiley

Edition:Softcover

Language:English

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About the book:

The first complete look at one of Americaa s legendary business leaders This groundbreaking biography by Kevin Maney, acclaimed technology columnist for USA Today, offers fresh insight and new information on one of the twentieth centurya s greatest business figures. Over the course of forty--two years, Thomas J. Watson took a failing business called The Computer--Tabulating--Recording Company and transformed it into IBM, the worlda s first and most famous high--tech company. The Maverick and His Machine is the first modern biography of this business titan. Maney secured exclusive access to hundreds of boxes of Watsona s long--forgotten papers, and he has produced the only complete picture of Watson the man and Watson the legendary business leader. These uncovered documents reveal new information about how Watson bet the company in the 1920s on tabulating machines--the forerunners to computers--and how he daringly beat the Great Depression of the 1930s. The documents also lead to new insights concerning the controversy that has followed Watson: his suppos ed coll usion with Adolf Hitlera s Nazi regime. Maney paints a vivid portrait of Watson, uncovers his motivations, and offers needed context on his mammoth role in the course of modern business history. Jim Collins, author of the bestsellers Good to Great and Built to Last, writes in the Foreword to Maneya s book: "Leaders like Watson are like forces of nature--almost terrifying in their release of energy and unpredictable volatility, but underneath they still adhere to certain patterns and principles. The patterns and principles might be hard to see amidst the melee, but they are there nonetheless. It takes a gifted person of insight to highlight those patterns, and that is exactly what Kevin Maney does in this book." The Maverick and His Machine also includes never--before--published photos of Watson from IBMa s archives, showing Watson in greater detail than any book ever has before. Essential reading for every b

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