ISBN is

978-0-471-37060-4 / 9780471370604

Marketing Mistakes and Successes (25th Anniversary Edition) 8th Edition

by

Publisher:Wiley

Edition:Softcover

Language:English

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About the book:

This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom.

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