978-0-471-00411-0 / 9780471004110

The Perfect Sales Piece: A Complete Do-It-Yourself Guide to Creating Brochures, Catalogs, Fliers, and Pamphlets (Small Business Series)





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About the book:

Instructs the reader on the step-by-step procedures of literature production--from initial concept to final publication. Covers copywriting, illustrations and design, along with the production process itself. Discusses the latest desktop publishing technologies as well as illustrates which typefaces, folding and binding techniques work and which don't.

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