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Global Future: The Next Challenge for Asian Business





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About the book:

Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain:

  • An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia
  • A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.

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