9780465078073 / 0465078079

The Story Factor (2nd Revised Edition)


Publisher:Basic Books



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Paperback. Pub Date: 2006 04 of Pages: 320 in Publisher: Basic Books This is a modern classic revised and updated: How the age-old art of storytelling can transform the way we communicate - and the way we do business In The Story Factor . Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Over one hundred stories drawn from the front lines of business and government. as well as myths. fables and parables from around the world. illustrate how story can be used to persuade. motivate and inspire in ways that cold facts. bullet points and directives can't. These stories combined with practical storytelling techniques show anyone how to become a more effective communicator. From 'who I am' to 'I-know-what -you're-thinking '. Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. Through the wo...

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