9780465050239 / 0465050239

New and Improved: The Story of Mass Marketing in America


3.88 avg rating8 ratings by GoodReads

Publisher:Basic Books, 1990



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About the book:

In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the confrontations between Coke and Pepsi, Ford and GM, Sears and Montgomery Ward, and others. Illustrated.

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