9780452267497 / 0452267498

The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It (Plume)


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Publisher:Plume, 1992



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About the book:

The authors of MaxiMarketing offer the first comprehensive look at the concepts, tools, and techniques that today's most innovative companies are using to tap new markets with high-tech, highly individualized targeting. Includes dozens of practical examples.

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