9780452262386 / 0452262380

Maxi-marketing: The New Direction in Advertising, Promotion, and Marketing Strategy


4.17 avg rating12 ratings by GoodReads

Publisher:Plume, 1989



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About the book:

Rapp and Collins, founders of one of the largest direct marketing agency networks, reveal the new direction that is revolutionizing the business world. The development of computer technology allows for a more reliable, cost-efficient mode of selling.

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